and an on-point portfolio, another weapon in your job hunting armoury is social media. Making sure your social media portrays you well is really important, whether actively or passively looking for potential opportunities. If we’ve found your CV on a job board and want to learn more, we WILL search for you on social media! As will a hiring manager if they have expressed an interest in you. So, it’s really worth putting some time aside to assess how effective your social profiles really are.
There is no hard and fast answer to which social media networks work best. Everyone has different interests and feel different platforms align better with their personality or career aspirations.
We recommend conducting your own search of relevant industry keywords on social media platforms. Seeing the kind of profiles that pop up at the top of the results list can really help you. Take a look at how they’ve worded their bios and anything else that might make them stand out. You can enhance the likelihood of being found by the right people by ensuring you’re using all the right words to describe yourself, regardless of having 50 or 5,000 followers.
In addition, it’s good practice to join relevant groups and take part in, or lead, discussions too. The more discussions you contribute to, the more likely it is you’ll get noticed. On LinkedIn, joining groups will also expand your network and create ‘ins’ with people you might want to contact as the website makes it obvious when you have a group in common with someone.
If you’ve sent your CV in for an open position, chances are that the recipient will want to check out your LinkedIn profile. They’ll look for endorsements and, even better, if you have any recommendations from ex-managers.
It is really important to make sure the dates and job titles on your CV/website and LinkedIn match up to avoid confusion. It’s also a good idea to post the same content across different channels, or to link between them. For instance, if you’ve put up a photo of a colourful brainstorm wall on Instagram, why not share it on Twitter and LinkedIn too?. We’d also recommend taking a moment to assess your profile photos. A mark of a successful brand is strong, recognisable imagery, so use the same image across several platforms (LinkedIn, Twitter, your website, your portfolio websites) to enhance ‘personal brand continuity’. That will help people begin to associate your photo with your name and are more likely to remember you.
Despite all of this, we’re not saying that you need to be open to scrutiny on all of your social media profiles. You may like to keep your Facebook ‘friends-only’ for instance. If you want to make sure that strangers can’t see beyond the basics, just make sure that your security options are set to private!